Focus
How to increase your attention span
Increase your attention span by holding one unbroken stretch of focus a day, with your phone in another room, and making it a little longer each week. The famous 8-second attention span is a myth: the BBC traced the figure in 2017 and found no research behind it.
Last updated
Reviewed by Mohammed Raqeeb
The myth
The 8-second attention span is a myth.
Almost every page about focus opens with the same claim. Human attention, the claim goes, fell from 12 seconds in the year 2000 to 8 seconds now, which is less than the 9 seconds of a goldfish.
In 2017, a reporter for the BBC radio program More or Less tried to find where those numbers came from (the BBC). The trail is short, and it ends nowhere.
First
The headlines
Newspapers, magazines and a management book repeat that attention fell from 12 seconds to 8, below a goldfish at 9.
Then
A marketing report
All of them lead back to a 2015 report by Microsoft Canada’s Consumer Insights team. The figure is in the report, but it did not come from Microsoft’s own research.
Then
A statistics website
The report credits a site called Statistic Brain, which lists two sources of its own.
At the end
Nothing
Neither listed source could find any record of research behind the numbers. The site did not answer the BBC.
The Microsoft report did involve real work: its team surveyed 2,000 Canadians and recorded the brain activity of 112 people. The goldfish line was not part of that work. It was a borrowed statistic with a footnote.
The researchers the BBC spoke to went further. Dr Gemma Briggs, a psychology lecturer at the Open University, said the idea of an average attention span is not something psychologists would try to measure that way. In her words, “It’s very much task-dependent. How much attention we apply to a task will vary depending on what the task demand is.”
The goldfish half is wrong too. Professor Felicity Huntingford, who has studied fish behavior for decades, told the BBC that goldfish “can perform all the kinds of learning that have been described for mammals and birds.” Scientists use them to study memory because they have one.
So there is no single number for how long a person can pay attention, and no evidence in that report that the number is shrinking. You can watch a two-hour film without effort and lose a spreadsheet in a minute. What research does measure is narrower, and more useful.
What research measures
What studies do count: how often people switch.
Researchers who study attention at work rarely ask how long a person can focus. A question they can answer is how long people stay on one thing before they switch to another. Gloria Mark, a professor at the University of California, Irvine, who studies how people work with computers, has counted this for two decades.
In the first of these studies, González and Mark (2004) shadowed 14 people at an investment firm, noting what each one did through the day, for 477 hours in all. The workers spent an average of 2 minutes and 11 seconds with any one device or paper document before moving to another. On any single activity, they averaged about 3 minutes.
Switching between a document and an email about the same project is not much of a break. So the researchers also grouped the work into projects, which they called working spheres. Even then, people stayed with a project for only about 12 minutes before turning to a different one.
Later studies logged computer screens instead of shadowing people. Mark described them in an interview published by her university. The average time on any one screen was 75 seconds in 2012 and 47 seconds in her more recent studies. The midpoint, the value that half of the stretches fell under, was 40 seconds. We read her account of those figures, not the papers behind them.
None of these numbers is an attention span. Each is a habit of switching, measured at a desk full of things to switch to. A habit is better news than a fixed limit, because habits change with practice.
The cost
What an interruption costs.
Interruptions were the next thing Mark’s group counted. Mark, Gonzalez and Harris (2005) observed 24 office workers and found that 57.1% of their stretches of project work were interrupted. A stretch lasted 11 minutes and 4 seconds on average.
Most interrupted work was picked up again the same day: 77.2% of it. When people did go back, it was after 25 minutes and 26 seconds on average, and they had worked on about 2.26 other things in between.
Popular articles turn that finding into “it takes over twenty minutes to refocus after a distraction.” The paper says something else. The figure is how long it took people to return to the task, with other work filling the gap, and the spread around the average was very wide.
A lab experiment looked at what interruptions do to the work itself (Mark, Gudith and Klocke, 2008). 48 people each answered sets of 12 emails, either in peace or with a question from a “supervisor” about every 2 minutes. The result surprised the authors: the interrupted groups finished sooner, in about 20.31 and 20.60 minutes against 22.77 without interruptions, and the quality was no different.
The price showed up elsewhere. People wrote shorter emails and worked faster to make up the time, and they rated their stress at 9.46 on a 20-point scale, against 6.92 when left alone. Frustration, time pressure and effort rose as well. All of that came after only 20 minutes of interrupted work.
The phone
What the phone does, even when it is silent.
The phone is the interruption most people carry with them, and three studies describe what it does. The first is about the phone doing nothing at all. Ward and colleagues (2017) recruited 548 students, of whom 520 smartphone users made the final sample, and gave them tests of reasoning and of working memory, which is the ability to hold information in mind while you use it.
Every phone was on silent, with no ring and no vibration. One group left the phone face down on the desk, one kept it in a pocket or bag, and one left it in another room. The other-room group did better on the tests than the desk group. The pocket-or-bag group fell in between, not clearly apart from either.
Asked afterward, 75.9% of the students said the phone’s location had not affected their performance at all. The cost was real, and they could not feel it.
The same paper has a result that popular summaries leave out. A second experiment, with 275 students, added a plain test of staying on one simple task, and the phone’s location made no difference to that one. What the nearby phone drew on was the spare capacity people use to think, not their ability to keep going at something easy.
The second study is about a phone that buzzes. Stothart and colleagues (2015) found that notifications alone disrupted performance on a demanding attention task, even when people did not pick the phone up. The authors describe the effect as comparable in size to actually making a call or sending a text. We read the abstract of this paper, which gives no figures, so none are quoted here.
The third is about the habit of using several kinds of media at once. Ophir, Nass and Wagner (2009) gave a questionnaire to 262 students at Stanford, covering 12 kinds of media, and compared the heaviest media multitaskers with the lightest. The heavy group was worse at ignoring things that did not matter. They were also slower to move from one task to another: the extra time a switch cost them was 167 milliseconds greater than for the light group.
That study compared two groups at one moment. The authors say plainly that it cannot show which way the cause runs: heavy multitasking may wear down filtering, or people who filter poorly may multitask more. Either way, the practical step is the same, and it is the one the first study tested. Put the phone in another room.
The turn
How to improve focus: by practice, the way any skill grows.
Attention, as these studies describe it, is less a fixed span than a habit of staying or switching. Nobody in them was born switching screens every minute. A habit like that was practiced into place, and the opposite habit can be practiced too.
The unit of practice is the unbroken stretch. By that we mean the time from when you start one task to the first moment you leave it: to check a message, open another tab, or pick up the phone. A break you planned counts as the end of the stretch, and so does one you did not.
Two numbers are worth counting each day. The first is your longest unbroken stretch, in minutes. The second is your hours on the phone, because the studies above point to it as the main thing a stretch competes with. Everything else on this page is a way to move those two numbers.
The method is the one a runner uses. Find out what you can do today, do slightly more this week, and hold it before adding again. No study we read sets the right pace or a length that everyone should reach, so the ladder below lets you choose both.
Try it
Build your focus ladder.
Your focus ladder starts from an honest number. Sit down with one task today, note the time, and see how long you last before you first switch away. Enter that stretch and the one you want to reach, and the ladder lays out one rung for each week.
Start from what you can do today, not from what you wish you could do.
Example personYou reach it in
week 8
One rung a week, from 10m to 45m. Stay on a rung for another week whenever a week does not hold.
- Week 110m
- Week 215m
- Week 320m
- Week 425m
- Week 530m
- Week 635m
- Week 740m
- Week 845m
Unbroken time, first week
50m
Unbroken time, last week
3h 45m
My focus plan: 10m unbroken this week, phone in another room, 5 days a week, 5m longer each week, up to 45m in week 8.
The pace is your choice. No study we read sets one. Nothing you enter leaves this page.
Three rules keep the ladder honest. A stretch ends at the first switch, even a short one. A week counts only if you held the rung on the days you chose. And when a week does not hold, you repeat the rung instead of climbing.
Reading is an easy task to practice on, because a book has nothing else to click. The reading speed test shows how many pages a stretch of a given length will cover.
A worked example
Four evenings, one from each week.
The evenings below belong to the example person on this page: a designer, made up for this site, who is building a habit of reading after dinner. Each row is one evening, with the clock times taken from how they described that day in their own words.
| Evening | Read | Unbroken | Phone |
|---|---|---|---|
| to Ten minutes of a book, then the phone until late. | to | 10m | 2h 30m |
| to A set start after dinner. The phone stays for later. | to | 20m | 2h |
| to Started earlier, phone left in the other room. | to | 35m | 1h 15m |
| to Could not put the book down. | to | 45m | 1h |
The first evening holds 10m of reading before the phone takes over for 2h 30m. Three weeks later the same person reads for 45m without a break, and the phone gets 1h.
Nothing dramatic happened in between. The start time became fixed, the phone moved out of reach, and each week’s stretch was a little longer than the last. The phone time fell without a rule against it, because the evening had something else in it.
What helps
How to stay focused for longer: five ways.
- Put the phone in another room. Silent and face down on the desk was the weakest setup in the experiment by Ward and colleagues. Out of the room was the strongest, and it costs nothing.
- Turn notifications off for the stretch. A buzz you ignore still pulls at you. In the notification study, the alert alone was enough to hurt performance on a demanding task.
- Choose one task and a start time. “Work on the report at ten” can be kept or broken. “Focus more today” cannot. Close the tabs and windows that belong to other projects before you begin.
- Write down the stray thought and go on. In the study of office workers described above, analysts and developers broke off their own work about as often as someone else interrupted it. Keep a sheet of paper beside you, note the errand or idea, and return to it after the stretch.
- Stop at the rung, then rest. When you reach this week’s length, take a real break away from the screen. The aim is a stretch you can repeat tomorrow, not one heroic afternoon. For longer blocks of demanding work, see the page on deep work.
Practice changes what the brain finds easy, which is the subject of the page on how to rewire your brain. Here the point is smaller: each of these five steps removes one reason for a stretch to end early.
The test
How you know it is working.
The test
Your longest unbroken stretch of the day is longer than it was when you started, and your phone hours are lower
after 4 weeks of counting both.
Feeling more focused is a poor test, because the feeling moves with mood and sleep. Minutes and hours can be checked.
A good way to run this test counts both from what you already write or say about your day: when you sat down, when you stopped, when the phone came out. No timer to start and stop. Most journaling apps stop at how the day felt. They keep the feeling of being scattered, which matters, but not the minutes behind it.
One app built for this is Think in Numbers, a smart journaling app with time tracking built in.
You write or say your day in your own words, as it happens or all at once. The app reads what you wrote and counts the hours that went to each part of it: your reading or deep work, your longest unbroken stretch of it, your phone, and the time you never mentioned (shown as unaccounted). Then it shows those hours over days and weeks. A weekly view sets this week’s hours beside last week’s.
For iPhone and Android. Try it on your own day before you pay.
The phone experiment shows why a count is worth the trouble. The students in it were sure the phone had made no difference to them, and the test scores said otherwise. A count does not depend on how the day felt.
Here is how the four weeks went for the example person from the table above, in reading time and in phone time. Every day was described in their own words and counted from those words.
Four weeks of one person’s reading and phone time
Reading a week
20m4h 20m
4h more in week four than in week one
Phone a week
19h 30m6h 45m
12h 45m less in week four than in week one
Week one
20mReading
19h 30mPhone
A few minutes of a book on two evenings, the phone on all seven.
Week two
1h 45mReading
14h 45mPhone
A set start after dinner. Two evenings missed.
Week three
3h 5mReading
10h 30mPhone
One evening lost to a bad day at work, back the next.
Week four
4h 20mReading
6h 45mPhone
A book every evening, and the phone at about an hour.
An example person's four weeks, each day read and counted by the app. A made-up person, not a real user. Real output from the part of Think in Numbers that reads your words and adds up the hours (version v21), last run on with the app’s starter categories. Stored as written, not edited.
In week one the longest unbroken stretch of reading was 10m, and the phone took 19h 30m of the week. By week two the longest stretch was 25m, and by week three 40m, with one evening missed after a launch went wrong.
Week four reached 45m in one sitting, reading on all 7 days, and the phone was down to 6h 45m. Both halves of the test passed: the stretch grew, and the phone hours fell.
Week four · What the log shows
to- Reading in total
- 4h 20m
- A day, on average
- 37m
- Days with any
- 7of 7 days
- Longest unbroken stretch
- 45m, to
- Most in one day
- 45m
- Least in one day
- 30m
What took the time that day
- Work8h
- Food & Meals2h
The longest evening of that week, as the person wrote it and as it was counted:
“Up at 7. Breakfast until 7:45. Work from 9 to 5:30 at home. Lunch from 12:30 to 1. Gym from 6 to 7. Dinner at 7:15. Read from 8 to 8:45, could not put it down. Phone from 9 to 10. Asleep at 10:45.”
The hours it became
Reading
45m
- Sleep8h 15m
- Work8h
- Food & Meals1h 15m
- Fitness1h
- Using Phone1h
- Self-Growth45m
- Unaccounted3h 45m
20h 15m of 24 hours accounted for. Unaccounted is the time the words never mentioned.
An example person's day, read and counted by the app. A made-up person, not a real user. Real output from the part of Think in Numbers that reads your words and adds up the hours (version v21), last run on with the app’s starter categories. Stored as written, not edited.
Sources
Where the numbers come from.
Every figure on this page links to one of these sources. Seven were read in full, including the interview transcript. For the notification study we read the abstract, and we quote no figure from it.
- BBC News (BBC World Service, More or Less) (read ). Busting the attention span myth.
- González, V. M. and Mark, G. (2004). “Constant, constant, multi-tasking craziness”: managing multiple working spheres. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI 2004), 113-120.
- University of California (read ). Can’t pay attention? You’re not alone.
- Mark, G., Gonzalez, V. M. and Harris, J. (2005). No task left behind? Examining the nature of fragmented work. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI 2005), 321-330.
- Mark, G., Gudith, D. and Klocke, U. (2008). The cost of interrupted work: more speed and stress. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI 2008), 107-110.
- Ward, A. F., Duke, K., Gneezy, A. and Bos, M. W. (2017). Brain drain: the mere presence of one’s own smartphone reduces available cognitive capacity. Journal of the Association for Consumer Research, 2(2), 140-154.
- Stothart, C., Mitchum, A. and Yehnert, C. (2015). The attentional cost of receiving a cell phone notification. Journal of Experimental Psychology: Human Perception and Performance, 41(4), 893-897.
- Ophir, E., Nass, C. and Wagner, A. D. (2009). Cognitive control in media multitaskers. Proceedings of the National Academy of Sciences, 106(37), 15583-15587.
This page reports what research found about attention in everyday work and study. It is not medical advice.
Your attention span is not a number someone measured for you. Put the phone in another room, start one thing, and count how long you stay.
Keep reading.
- LearnAnswers about sleep, habits, study, people and work, in hours.
- Deep workDemanding work without distraction, and how to count it.
- How to rewire your brainFive steps, how long the change took in the studies, from days to years, and a timeline that shows your practice hours at each study’s checkpoint.
- Reading speed testYour words per minute, and books a year at your pace.
- Where did my week go? calculatorEnter a typical day and see your week accounted and unaccounted.
- Time journalingThe method: write or say your day in your own words, then see it as hours.
Questions
Questions people ask.
Is the average attention span really 8 seconds?
No. The BBC traced the 8-second figure in 2017 and found no research behind it. The sources listed for the number had no record of any such study, and the attention researchers the BBC spoke to said nobody measures attention that way. How long you attend depends on the task.
How long should I be able to focus at a time?
No study we read sets a length that everyone should reach. A psychologist quoted by the BBC calls attention very much task-dependent. A useful number is your own: the longest stretch you held today without switching, and whether it is longer than it was last month.
How long does it take to increase your attention span?
Plan in weeks, not days. No study we read gives a fixed number of weeks. In the example on this page, a made-up person’s longest unbroken stretch of reading went from 10m in week one to 45m in week four. Your own pace will differ, which is why you count it.
Does putting my phone in another room help me focus better?
It helped in one well-known experiment. Ward and colleagues tested 520 smartphone users with their silenced phones on the desk, in a pocket or bag, or in another room. The other-room group scored higher on a working memory test than the desk group. Most people said the phone’s location made no difference to them.
Is multitasking bad for your attention?
Heavy media multitasking went with weaker filtering of distractions in a Stanford study by Ophir, Nass and Wagner. Heavy multitaskers were also slower to switch tasks, by 167 milliseconds more than light multitaskers. The study compared two groups at one moment, so it cannot say which causes which.
How long does it take to get back to a task after an interruption?
In a field study of office workers by Mark, Gonzalez and Harris, people who went back to interrupted work the same day did so after 25 minutes and 26 seconds on average. In between they worked on about 2.26 other things. The figure is the time until they returned, with other work filling the gap.
How do I stay focused while studying or working?
Pick one task and a start time. Put your phone in another room and close what you do not need. Work until your attention first breaks, and write down how long that was. Tomorrow, try for a few minutes more. The length of the stretch is the thing to watch.
How can I improve my focus and concentration?
You improve your attention span the way you improve any skill, by practice. Find the longest stretch you can hold on one task today, with your phone in another room, and make it a little longer each week. Count two numbers each day, your longest unbroken stretch and your hours on the phone, because those are the two numbers the practice moves.
Do I need a timer or a focus app?
No. A clock and one line of notes will do: when you started, when you first broke off, and how long you spent on your phone that day. A timer can help you start, but the count that matters is how long the stretch held.
Try it on my day.
Write today down in your own words, and see where the hours went.
For iPhone and Android. Try it on your own day before you pay.