Privacy Policy

Last updated: October 7, 2026

Think in Numbers ("we", "us", or "the app") helps you understand how you spend your time by turning a plain-language description of your day into a structured breakdown of your hours. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have. By using the app you agree to the practices described here.

Information We Collect

We collect the following categories of information:

  • Account information. When you sign in, our authentication provider collects your name, email address, username, and profile photo.
  • Profile details. During onboarding we ask for your date of birth, and optionally your country and gender. Your date of birth is used to show your age and how many days you have lived; country and gender are optional and are reserved for features we are building. We never sell or share these details.
  • Your days. The words you write or say to describe your day, the time categories, durations, and times of day worked out from them, your to-dos and habits, your week plans, your categories, and any notes you add. When your description mentions when something happened, we store those times of day so the app can show the shape of your day back to you. We also keep a record of each change to your day, so a change can be undone. These entries may contain personal details that you choose to share.
  • Time on your Mac. If you use the Mac app and switch its tracking on, we receive the hours it counted for each of your categories, and, for an app or a website it cannot sort into a category by itself, the app's identifier and the website's name. The record of what you did on your Mac stays on your Mac. The section The Mac App, below, says exactly what stays there and what is sent.
  • Your journals. The journal pages you write, your mood and energy check-ins, and the photos and voice notes you add to a page. Photos and voice notes are kept in our file storage until you remove them or delete your account. Voice notes are also turned into text so you can read them.
  • Voice. When you say your day out loud or talk to the assistant, the audio is sent to be turned into text (and, for the assistant, to answer you). We do not keep those recordings. Voice notes you add to a journal page are different: they are kept, as described above. On the Mac, the microphone is switched on only while you are recording your day, and the recording is not saved on your Mac.
  • Photos and camera. If you set a profile picture or add a photo to a journal page, we store the image you choose or take with the camera. We do not read the rest of your photo library.
  • Calendar. If you allow calendar access, Think in Numbers reads the events on your phone's calendar to suggest them for your day. This reading happens on your phone. An event reaches our servers only when you add it to your day, or while you are in a conversation with the app and it is helping you add one; in both cases only the event's title and times are sent, and they are stored only as part of your day once you add them. Which calendars you use and the events you skip stay on your phone. You can turn this off in Profile, or in your device settings, at any time.
  • Screen time. On an Android phone, if you turn on Usage access for Think in Numbers, the app reads how long apps were in use on that phone's screen each day, for today and the last few days, and saves that daily total to your account so it shows beside your day. Only the total is saved. Which apps you used is not saved, and the names of your apps never leave your phone. This is optional: with it off, and on an iPhone, you can type the number yourself, and that number is saved the same way. You can turn it off at any time in your phone's Settings, under Usage access (in Apps, then Special app access). The totals already saved stay with your days until you delete your account, when they are deleted with it.
  • Payment information. If you subscribe on iPhone or Android, the payment is processed by Apple or Google. If you subscribe in the Mac app, the payment is processed by Paddle, our reseller and merchant of record, which receives your payment details and your email address. In every case we receive confirmation of your subscription status, where you subscribed and when it renews or ends, but we do not collect or store your full card details.
  • Diagnostics and usage data. We collect crash reports and error diagnostics to keep the app stable, along with basic device information such as device model and operating system version. If the Mac app crashes, it writes a crash report and sends it to us the next time it opens while you are signed in. The report holds the time of the crash, the app version, the macOS version, whether your Mac has an Apple or an Intel chip, the error and where in the app it happened, and the last lines of the app's own log. It never holds window titles, website addresses, the names of the apps you had open, or words you typed. Our servers add your account ID and pass the report on to us by email. They do not store it.
  • Bug reports. If you report a bug from the app, it opens an email to us that you can read before you send it. It includes your app version, your phone model and system version, your time zone and your account ID. On iPhone it also attaches the app's log of what it did in the minutes before the report.
  • Location. The app includes a location permission, but no feature uses your location today and the app does not ask for it. If a future version uses your location, we will update this policy first.
  • Product analytics. We record in-app events, such as opening the app, completing onboarding, logging a day, creating a goal, or sharing a card, associated with your email and name, to understand engagement and improve the app.

The Mac App

Think in Numbers for Mac can account for the time you spend on your Mac by itself. This is off until you switch it on. You can pause it, or switch it off again, at any time in the Mac app.

What stays on your Mac. While tracking is on, the Mac app records which app is in front, which website is open in your browser, and for how long. For a website it keeps the site's name, such as example.com, and not the address of the page. This record is kept in a database on your Mac and is not sent to our servers. Each day's record is removed about 90 days after that day: the Mac app removes what is older than that every time it opens, and once a day while it stays open. You can also clear the record yourself at any time in the Mac app's Settings.

Apps and websites you leave out. Password managers are left out from the start, and you can leave out any other app or website in the Mac app's Settings. While something you left out is in front, the Mac app records only that the time went to something you left out. Which app or website it was is not recorded, on your Mac or anywhere else, and it is never sent to us. The list of what you left out stays on your Mac.

What is sent to us. For each day, the Mac app sends the total hours for each of your categories, for example 3 hours of Work, so the time appears in your day on your phone too. These totals carry no app names and no website names.

Sorting apps and websites into categories. The Mac app comes with a list that says which category common apps and websites belong to. For one that is not on the list, it sends two things to our servers: the app's identifier, which is the short technical name your Mac uses for an app, such as com.google.chrome, and, when the app is a browser, the name of the website that was open in it. We send those two, with the names of your categories, to third-party AI providers to pick the category. When a category is picked, we save the answer with your account (the app's identifier, the website's name, the category and how sure the answer was) so the same one is not asked about again, and the Mac app keeps a copy on your Mac. If you correct a category yourself, your correction is saved in the same way. These answers are kept until you delete your account. Clearing the record on your Mac does not remove them. Window titles, page addresses and anything you type are never part of this.

Following a to-do. When a to-do has a From and a To time, you can choose to have the Mac follow it. While that time is running, the Mac app checks whether what is in front belongs to the to-do, and it decides this on your Mac whenever it can. When your Mac cannot decide by itself, and once more before it shows you a nudge, it sends what is in front to our servers: the app's name, the app's identifier, and the website's name when a website is open. We send them, with the to-do, to third-party AI providers for an answer. We do not store or log what is sent for these checks. An app or a website you have left out is never sent. The answer is remembered on your Mac, so the same case does not have to be sent again. A remembered answer is kept for 30 days, or for one day when the answer was not sure, or for 90 days when you confirmed it yourself by answering a nudge. After that the Mac app removes it.

Window titles. The title of the window in front is included in those checks only if you have switched Window titles on. It is off until you do, and it needs the Accessibility permission on your Mac. A title is read only while a to-do you are following is running. Before it is sent, email addresses, links and long numbers are taken out of it. It is never read for mail, messages, banking or password apps and websites, for a private browser window, or for an app or website you have left out. The words of a title are not saved, on your Mac or on our servers. So that it can recognise the same window again, your Mac keeps a code worked out from the title, next to the remembered answer or the rule it belongs to. The title cannot be read back from that code, and the code is not sent to us.

What we keep about a followed to-do. To know what belongs to a to-do, we ask third-party AI providers, from the to-do's own words, which kinds of apps and websites it would use, and we keep that answer with the to-do. Your choice to follow a to-do on your Mac, or not to, is kept with the to-do as well. If you tell the Mac app that an app or a website does or does not count for a to-do, that rule is kept with the to-do too, as the app's identifier or the website's name. A rule about one window title is different: it stays on your Mac and is not sent to us. It is kept there until you undo it, clear the record on your Mac, or delete your account in the Mac app, or until a different account signs in on that Mac. Deleting the to-do does not remove it from your Mac.

The result of a followed to-do. When the to-do's time ends, the Mac app sends the result: when it started and ended, which minutes you were on it, which minutes you were on something else and under which of your categories, how long you were away, the longest stretch you spent on it without a break, how many nudges it showed you and how you answered them, how it ended (for example, its time ran out, you said it was done, or you stopped it), and that it was followed on a Mac. We keep this result with your account, and the minutes are added to your day. The result does not say which apps or websites those were.

Calls, and permissions. While a to-do you are following is running, the Mac app checks whether a camera or a microphone on your Mac is in use, whether a calling app is open, and whether your screen is being mirrored. It uses this for two things. It holds its nudges back while you are on a call or your screen is mirrored, unless you have switched Quiet on calls off. And it counts you as present during a call, even when you are not touching the keyboard or the trackpad. It learns only that a camera or a microphone is on. It does not listen and it does not look. The Mac app asks for a permission only for the feature that needs it: reading the website's address from your browser, the microphone when you speak your day, notifications, and Accessibility for window titles. You can take any of them back in System Settings on your Mac.

How We Use Your Information

  • To provide the core features of the app, including parsing your day into time categories and tracking goals and streaks.
  • To create and secure your account and keep you signed in.
  • To turn what you say, and your voice notes, into text.
  • To process subscriptions and manage access to paid features.
  • To diagnose problems, prevent abuse, and improve reliability.
  • To understand how the app is used and measure engagement so we can improve it.
  • To send notifications you have enabled, such as daily reminders.
  • To email you the code that confirms an account deletion.
  • To let an assistant you connect read your time data and add time for you, as described under Connected Assistants.
  • To add the hours your Mac counted to your day, and to follow a to-do on your Mac when you ask it to, as described under The Mac App.

AI Processing

To turn your words into a breakdown of your hours, to transcribe what you say and your voice notes, and to run the assistant, we send what you write or say, and the parts of your days the assistant needs to answer you, to third-party AI providers for processing. If you use the Mac app, the names and identifiers of apps, the names of websites, and for a to-do you are following the window title when you have allowed it, are sent to them as described under The Mac App. We send it only to produce your results and run the features you use, and always over an encrypted connection. We do not sell this content, and it is not used to show you advertising.

Zeno's Memory

Zeno, the assistant in the app, keeps short notes from what you tell it, like your work hours or what a word of yours means, so you do not have to repeat yourself. It keeps only your own words and never guesses from your days. Each time it keeps something, the chat says so. These notes are sent to our third-party AI providers as context when you talk to Zeno. You can see, edit and delete every note in Profile, under Memory. Zeno does not keep recordings or transcripts of your conversations.

Third-Party Services

We rely on trusted service providers to operate the app. Each receives only the information needed to perform its function:

  • Sign-in provider: authentication and account management.
  • Third-party AI providers: AI processing of your words, your voice and your voice notes, and of the app names, app identifiers, website names and window titles described under The Mac App.
  • Apple App Store & Google Play: payment and subscription processing for subscriptions bought on iPhone and Android.
  • Paddle: our reseller and merchant of record for subscriptions bought in the Mac app. It takes the payment, handles tax, invoices and refunds, and receives your payment details and email address.
  • Subscription service: tells us, for every store, whether your subscription is active, where it was bought and when it renews or ends.
  • Crash reporting: crash and error reports, so we can fix problems.
  • Product analytics: usage measurement in the app.
  • Email delivery: sending the email code that confirms an account deletion, and passing a crash report from the Mac app on to us.
  • Push notifications: delivering notifications to your phone, through Apple's and Google's notification services. The Mac app's reminders are shown by your Mac itself.
  • Server and database hosting: running the servers the app talks to, and storing your account, your days and your journals.
  • File storage: profile pictures, and the photos and voice notes on your journal pages.
  • Website hosting and website analytics: hosting this website and measuring visits to it, as described under Cookies on This Website.

These providers process data on our behalf under their own privacy and security commitments.

Cookies on This Website

This website uses an analytics tool to measure how many people visit and which pages they read. Its cookies are switched off by default. Nothing is set until you choose Accept on the cookie banner, and if you choose Decline no analytics cookies are set at all.

Separately, our website host counts page visits to this website. That count does not set cookies, and it runs whichever choice you make on the banner.

We do not use advertising cookies, and we do not use this data to build a profile of you or to target ads. The app itself does not use these cookies. It reports usage through product analytics, described above.

You can change your choice at any time. . Clearing your browser storage for this site also resets it, and the banner will ask again on your next visit.

Connected Assistants

You can connect Think in Numbers to an AI assistant made by another company, such as Muse by Meta. Connecting is your choice. It needs a Pro subscription, and it starts only when you sign in with your Think in Numbers account and approve access.

Once connected, the assistant can read your time data: what you did and when, your hours by category, your to-dos and habits, your week plan and your categories. It can also add time to your current day when you ask it to.

It can never read your journals, your mood and energy check-ins, your photos or voice notes, or the words you wrote or said to describe your day. It cannot delete anything, and it cannot change time that is already saved.

What the assistant receives from us is then held by the company that makes it, under that company's own privacy policy.

To disconnect, turn Connected assistants to Off in Profile in the app, which ends access at once. You can also remove Think in Numbers in the assistant's settings, or email us at contact@thinkinnumbers.co and we will turn its access off. More on what it can do is on the Muse page.

How We Share Information

We do not sell your personal information. We share information only with the service providers listed above so they can perform their functions, with an assistant you connect yourself (see Connected Assistants), or when required by law, to protect our rights, or to respond to a valid legal request. If you share a summary or progress card from the app, only the content you choose to share is made visible.

Data Retention

We keep your account, your days and your journals, including the photos and voice notes on your journal pages, for as long as your account is active or until you delete them. When you remove a photo or a voice note, it is deleted from our file storage, usually within a day. We do not keep recordings of you saying your day or talking to the assistant.

The record the Mac app keeps of your apps and websites is on your Mac, not on our servers. Each day's record is removed about 90 days after that day, and you can clear it sooner in the Mac app's Settings. The answers the Mac app remembers while it follows a to-do are removed after 90 days at most. Your list of apps and websites to leave out, and the category given to each app and website, are your set-up: they stay on your Mac until you change them. A rule you made about one window title stays until you undo it or clear the record. Deleting your account in the Mac app removes all of this from that Mac. Deleting your account anywhere else deletes what the Mac app sent us, but it cannot reach your Mac, so clear the record in the Mac app.

When you delete your account in the app, your data is deleted straight away, as listed on our Delete your account page. The notes Zeno keeps stay until you delete them or your account. Copies held by our service providers, such as crash reports, usage events and backups, are removed on their own schedules rather than at that moment. If your account was created from a subscription you bought in the app before signing up, we keep a short record linking that purchase to your email address, so the same purchase cannot create another account. Otherwise, we keep certain records only where the law requires us to.

Security

We use industry-standard measures to protect your information. Everything the app and connected assistants send to us, and everything we send back, travels over an encrypted connection. Our database and file storage providers keep your data encrypted where it is stored. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your data and limit access to it.

Your Rights and Choices

  • You can access and update your profile information in the app.
  • You can delete your days, to-dos, journal pages, photos and voice notes at any time.
  • You can delete your account in the app: open Profile, then Account, then Delete account. We email you a code to confirm it is you. You can also ask us to delete it by email.
  • You can see, edit and delete anything Zeno remembers about you, in Profile.
  • You can disconnect a connected assistant at any time, as described under Connected Assistants.
  • You can control notification, microphone, camera, photo and calendar permissions in your device settings.
  • In the Mac app, you can switch tracking off, pause it, leave any app or website out, switch Window titles off, stop following a to-do, and clear the record kept on your Mac.
  • On Android, you can stop the app reading your screen time in your phone's Settings, under Usage access.

Children

Think in Numbers is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

International Users

Your information may be processed and stored in countries other than the one in which you live. By using the app, you consent to the transfer of your information to these locations, which may have different data protection rules than your jurisdiction.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Significant changes will be communicated through the app or by other reasonable means.

Contact Us

If you have questions about this Privacy Policy or your data, contact us at contact@thinkinnumbers.co.